Will Howard has emerged as a prominent figure in the realm of college football. As the quarterback for the Ohio State Buckeyes, he has not only showcased remarkable skills on the field but has also effectively leveraged the opportunities presented by the NIL (Name, Image, Likeness) era.

At the age of 23, Howard is already recognized as a burgeoning talent, boasting an estimated net worth of $7 million, largely attributed to lucrative NIL agreements and his outstanding football performance. This article will delve into Will Howard’s journey, his NIL agreements, and his ascent to becoming one of the highest-earning college athletes in the nation.

Early Life and Football Beginnings

Will Howard was born on September 24, 2001, in West Chester, Pennsylvania, where he developed a profound enthusiasm for sports during his formative years. Growing up in Downingtown, he cultivated a particular affinity for football. From an early age, Howard’s innate athletic ability and unwavering determination distinguished him, indicating a promising future in the realm of football.

His tenure at Downingtown High School marked a significant milestone in his athletic journey. As a quarterback, Howard excelled on the field, earning the prestigious title of Pennsylvania MVP. His high school performance was exceptional, amassing 5,308 passing yards, 48 ​​rushing touchdowns, and 512 rushing yards with an additional 21 touchdowns. These impressive achievements quickly attracted the attention of scouts, highlighting his undeniable potential.

College Career: From Kansas State to Ohio State

Following a remarkable high school tenure, Will chose to pursue college football at Kansas State University. Between 2020 and 2023, he made a notable impact on the field, particularly during his sophomore and junior seasons. Despite facing injuries, Howard’s skill and leadership were evident. His performances attracted the attention of NFL scouts, who acknowledged his potential for a professional career.

In 2023, Howard opted to transfer to Ohio State University to further his college football journey and academic pursuits. This decision has proven to be crucial, as his contributions to the Ohio State Buckeyes have garnered significant attention. His leadership, command of the game, and precision in passing have established him as one of the most prominent quarterbacks in college football.

Will Howard Net Worth: An Overview

As of 2025, Howard’s net worth is projected to be approximately $7 million. This marks a notable increase from earlier years, during which his net worth was estimated at about $5 million. The growth in Howard’s wealth can be primarily attributed to his successful college football career and the lucrative Name, Image, and Likeness (NIL) agreements he has secured.

Moreover, Howard’s marketability has experienced a remarkable surge. His current NIL valuation stands at around $1.4 million, positioning him among the highest earners in college athletics. With his increasing fame and recognition as a leading quarterback, Howard’s earning potential is expected to continue its upward trajectory.

Will Howard’s NIL Value

Howard’s NIL value has significantly contributed to his overall net worth. The NIL landscape has revolutionized college athletics, enabling players like Howard to generate income through endorsement agreements. At the age of 23, Howard has emerged as one of the most marketable college athletes nationwide, securing prominent deals with some of the largest brands globally.

As of 2025, Howard’s NIL valuation is estimated at $1.4 million, underscoring his substantial earning potential. This valuation serves as a testament to Howard’s skill, marketability, and influence within the realm of college sports. His NIL agreements encompass various sectors, including technology, gaming, food, and lifestyle, showcasing his wide-ranging appeal.

Will Howard’s NIL Deals

Howard’s NIL agreements have played a crucial role in enhancing his wealth and brand identity. These collaborations have not only improved his financial position but have also contributed to his recognition as a significant personality in the realm of college sports endorsements. Among his distinguished NIL agreements are:

JLab: Tapping into the Tech Market

One of Howard’s most significant NIL agreements is with JLab, a prominent name in the audio sector. Renowned for its premium headphones, earbuds, and portable speakers, JLab aligns seamlessly with Howard’s dynamic and active persona.

Serving as a brand ambassador for JLab, Howard has successfully engaged with both sports aficionados and technology lovers. This collaboration has enabled him to access the expanding market for lifestyle products, thereby enhancing his influence and financial potential.

EA Sports: A Partnership with the Gaming Giant

Howard’s collaboration with EA Sports represents a significant agreement that has enhanced his success in the realm of Name, Image, and Likeness (NIL). As the developer of renowned franchises such as Madden NFL and NCAA Football, EA Sports has been instrumental in shaping the college sports environment.

This partnership has allowed Howard to be included in the revival of the NCAA Football video game series, which showcases the likenesses of athletes. Consequently, this agreement has not only increased Howard’s financial gains but has also established his prominence in popular culture, given the immense popularity of the NCAA Football franchise among millions of fans.

Grippo’s Chips: A Local Partnership

Howard has not only partnered with national brands but has also established agreements with local enterprises. One notable collaboration is with Grippo’s Chips, a well-known snack food manufacturer located in Ohio.

Serving as a brand ambassador for Grippo’s, Howard has successfully engaged with the local market, fostering connections with fans in both Ohio and Pennsylvania. This partnership is particularly advantageous, as both Howard and Grippo’s share deep-rooted connections to the area, enabling Howard to expand his reach and influence.

ONIT Athlete: Performance-Based Products

Howard’s NIL portfolio features a collaboration with ONIT Athlete, a firm that focuses on performance-oriented supplements and training equipment. In his role as a brand ambassador for ONIT Athlete, Howard endorses products designed to assist athletes in maximizing their performance and achieving their utmost potential.

This partnership underscores Howard’s dedication to fitness and training, thereby reinforcing his reputation as a committed and industrious athlete.

Long McArthur Luxury: Endorsing High-End Vehicles

Howard’s potential for a professional career has led to his collaboration with Long McArthur Luxury, an upscale automobile dealership. This alliance enables Howard to endorse luxury vehicles, targeting a wealthy clientele that appreciates premium offerings.

In his role as a representative for Long McArthur Luxury, Howard assists the dealership in connecting with a fresh demographic, further establishing his reputation as an emerging talent both in sports and beyond.

Freddy’s: A Deal with a Fast-Casual Favorite

Howard has secured a Name, Image, and Likeness (NIL) agreement with Freddy’s, a well-known fast-casual restaurant chain recognized for its burgers and frozen custard.

This collaboration enables Howard to engage with a younger, sports-focused audience, as college athletes frequently serve as key influencers within the fast-food sector. Additionally, this partnership bolsters Howard’s marketability, highlighting his capacity to broaden his endorsement portfolio.

Expert Editorial Comment

Will’s evolution from a distinguished high school athlete to one of the premier quarterbacks in college football exemplifies his exceptional talent, unwavering commitment, and astute business sense.

At the age of 23, Howard has already achieved a net worth of $7 million, largely attributable to his remarkable NIL agreements. With a diverse array of profitable endorsements and a bright future in the NFL, Howard is poised to become one of the most accomplished athletes of his era.

As his career progresses, Howard’s NIL valuation is anticipated to increase, solidifying his reputation as one of the most sought-after college athletes nationwide. Whether showcasing his skills on the football field or through his extensive endorsement portfolio, Will Howard is a name destined to remain prominent in the public eye for the foreseeable future.